The five components of’s model work together to build the capacity of the local project partners, beneficiaries, and staff and provide a sustainable source of funding for the programs. If the model is successful, we’ll begin to see many fewer children and mothers dying and will also, in time, find that is no longer needed. The local project community will have gained the knowledge and skills to run both the programs and the fund-generating activities.

Focus // We’ve intentionally kept our focus narrow and clear. Our work concentrates on the five leading causes of under-five death and our programs are aimed directly at preventing or at diagnosing and treating them.

Empowerment via access to knowledge // Behavior change comes when people have the tools and knowledge to control outcomes. We use information and communications technology as a tool for making critical knowledge accessible to those who need it when they need it.

Health practitioners in the health facilities use the Internet to look up health information, to view recorded online training, or to attend live online training sessions. The recorded training is readily available online, produced by reputable organizations such as WHO, Partners in Health, PATH, IntraHealth, and more. In addition to using the Internet to access information, health practitioners also use an electronic medical records system to collect, track, and report on patient and community health.

Community health workers are volunteer lay people who tend to the health of their village. They use smart phones to collect health data during their home visits. The data gives them information they use to monitor and manage the health of their village and makes it possible to report more accurately. They view online health training on demand from a dedicated community health worker computer and website. They also use this system to print out educational leaflets for mothers – on topics such as infant nutrition or how to detect and treat dehydration or danger signs during pregnancy.

Local project staff use the Internet as their primary tool to research and identify local government or NGO programs that offer supplies or services needed by projects.

Empowerment via access to supplies and services // Because we live and work in the community, we are able to identify gaps in needed supplies and services, many of which are readily available through local governmental or NGO programs. To locate and access those resources, a dedicated, local project manager is trained to research, review, and recommend programs that meet our particular needs and to manage the application process.

The supplies we would look for might be diagnostic tools, medicines, bed nets, or specially formulated foods for malnourished children. The services we would seek might include support for orphans and vulnerable children, public sanitation education, or participation in a clean water campaign that drills wells in the community.

Health marketing and communications // Health marketing and communications are an important but often forgotten component of programs. Our campaigns target both the health practitioner community and the public. They are aimed at engaging each audience in using the available services, moving them from awareness to behavior change. We’ll use a range of communications:

• Technology driven communications, such as text message campaign for childhood immunization.

• Printed materials like wall calendar handouts with health information.

• Live events like a monthly birthday party celebrating all kids turning 5. Event games for parents and siblings center on health related topics. Prizes might be 1 year of health insurance coverage for the family or a ceramic water filter for household drinking water.

Sustainability via Social Enterprises // Locally run social enterprises sustain the programs through Cycles of Sustainable Support. External funding provides the catalyst to establish the social enterprises and the programs. Once established, programs drive business to the social enterprises and profits from the social enterprises provide ongoing, local funding for programs.
Our programs address the five leading causes of under-five death and reach those children that are hardest to reach. Each program is focused on either prevention or diagnosis and treatment.

Community Health Worker Program // Well managed community health worker (CHW) programs can prevent 30% of under-five deaths. gives Sega’s community health workers the support and tools they need to achieve similar outcomes. We provide technical tools, training, home visit kits, and personal income generating activities.

Meet our community health workers

Learn more about our CHW program

Public Sanitation Program // Public sanitation is critical in preventing child deaths. will partner with specialist organizations to provide clean drinking water, latrines, solar lighting for clean indoor air and training to influence behavior change. This program has not yet started. We expect to begin with the clean indoor air / solar lighting campaign in conjunction with the launch of our first social enterprise, a solar lamp rental business in January 2013.

Health Facilities Program // Sega’s only public health center is without a maternity facility, laboratory or functional pharmacy. is working with the health center and partner organizations to help furnish and equip a maternity ward where mothers can deliver safely, a laboratory where children can be accurately diagnosed, and a pharmacy that will carry the medicines needed to treat them. In addition, the health center is one of four health facilities participating in a electronic medical records project.
Read more about this program